1. Abplanalp, A. (2009), “China media market growth drivers”,China Business, January/February, pp. 20‐3.
2. Ali, A.J. (2007a), “Consumerism: a peril or virtue!”,International Journal of Commerce & Management, Vol. 17 No. 4.
3. The sovereign customer
4. Consumer Attitudes toward Marketing and Consumerism
5. Barrett, A. (1992), “Crime waves spread very democratically in Czechoslovakia: even toilet paper is locked away as new breed of thief hails Western materialism”,The Wall Street Journal, November 6, p. B7.