Community-Blogging: Archetypes and Brands-Reference-Cited by-同舟云学术

Community-Blogging: Archetypes and Brands

Published:2022-02-09 Issue:1 Volume:12 Page:161-166
ISSN:2226-7867
Container-title:Humanities and Social Sciences. Bulletin of the Financial University
language:
Short-container-title:Gumanitarnye nauki

Author:

Bagdasarovaa R. A.¹^ORCID,Silenko V. A.¹^ORCID

Affiliation:

1. Financial University

Abstract

The article presents the results of a study of community-blogging as a new communicative digital phenomenon with the application of archetypal theory. Based on the results of the analysis of personal blogs and commercial brands, determining the most suitable archetypes for them, the authors identified strategies for communication of the influencer community with potential consumers and also noted perspective areas of research in the context of improving the information and communication interaction of the bloggers’ community, brands and users in the digital segment.

Publisher

Financial University under the Government of the Russian Federation

Subject

General Medicine

Reference6 articles.

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