MANAGING THE INVESTMENT POTENTIAL FORMATION OF ENTERPRISES

Abstract

This article considers the essence of the investment potential of the enterprise and the management of its formation. The purpose of writing this article is to determine the basic principles of management system for the investment potential formation of enterprises with consideration of alternative approaches to assessing investment potential. The study of the essence of investment potential considers the evolution of investment and financial strategies, including the views of marginalists, neoclassicists, etc. The formation of investment potential depends on internal factors, such as property, personnel, production, financial potential, and external factors that are formed because of economic, political, technological, economic, environmental, and legislative situation in the country. Attention is paid to the essence of property, personnel, production, and financial potential. It is noted that carrying out financial and economic activities, the company faces the problem of capital formation and determining its optimal structure, balancing cash flows of the enterprise, lack of financial resources, finding new sources of funding and creating investment attractiveness of the enterprise. It is established that when choosing an approach to managing the investment potential formation of enterprises, the most acceptable is the situational approach, because the investment potential of each enterprise is unique, different level of resources and financial condition and requires a set of management approaches, methods and measures that will be the most acceptable and effective. Characteristic factors of the specific situation for the development of resource potential in the enterprise. Attention is paid to three main options for the investment potential formation of enterprises, and it is found that the management of investment potential of enterprises should be based on such basic criteria as achieving strategic goals of enterprise development, maintaining flexibility of investment potential to change the external and internal factors. and work to minimize the weak, timely use of the environment, because it is known that every opportunity in the event of lost relevance can be a threat to the enterprise. Keywords: potential, investment potential, finance, resources, management, efficiency.