Formation of innovation potential at the macro-, meso- and microlevels under the conditions of digitalization

Abstract

Under the conditions of martial law and post-war reconstruction of territories, it is important to ensure the formation of innovative potential, which will serve as a driving force for their recovery and development. The mandatory consideration of modern trends and challenges of digital transformation is important in the formation of innovative potential at the macro-, meso- and microlevels. Innovative potential under the conditions of digitalization plays a key role in the process of post-war recovery of both a separate territory and the country. That is why the implementation of the process forming innovative potential at the macro-, meso and microlevels under the conditions of digitalization is quite relevant and timely. The purpose of the article is the process of formation of innovative potential at the macro-, meso- and microlevels under the conditions of digitalization. The process of forming innovative potential at the macro-, meso- and microlevels under the conditions of digitalization has been carried out. The relations of the components of the enterprise's potential and its interaction with the external environment was carried out. Factors influencing the modernization processes of enterprises in the context of innovation and digitization trends are determined. The basic components of the digital economy have been formed. The list of necessary actions for successful digitization at the meso- and microlevels has been determined. The strategic priorities of digital transformation at the macro-, meso- and micro levels and the economy have been formed. It has been proven that it is important to consider the components of the external (management, export, research) and internal environment (marketing, production, information, intellectual, logistic, financial and credit) in the formation of innovative potential. It was determined that the factors influencing the modernization processes of enterprises in the context of innovation and digitization trends are divided into external and internal. It was revealed that the main components of the digital economy are infrastructure, digital business operations and e-commerce. It was determined that the corresponding active development of the components of the digital economy is observed in society today. It has been proven that the main elements of modern digital infrastructure innovations are technological, informational, communication and technical. The right elements allow to unlock and innovate fully using digital infrastructure. Keywords: digitalization, digital economy, innovation potential, micro-, meso-, macrolevel.