FORMATION OF THE MECHANISM OF RESOURCE POTENTIAL MANAGEMENT IN AGRICULTURAL BUSINESS ENTITIES

Abstract

Introduction. The tense competition in the market due to the influence of integration and globalization processes has led to changes in the business of agricultural businesses. This has affected the existing approaches to the formation and use of resource potential of agricultural businesses, including shifting the emphasis on the creation and development of competitive advantages in the unstable economic environment and the digitalization of the world economy. Resource potential becomes a priority strategic basis for the development of agribusiness entities. The purpose of the study is to develop a mechanism for managing the resource potential of agricultural businesses. Results. The importance of forming a mechanism for managing the resource potential of agribusiness entities is substantiated and the positions of scientists regarding the vision of this process are presented. The interaction of the managed and control system within the management of resource potential of agrarian business subjects is outlined and the content of their mutual influence is revealed. The conditions necessary to ensure effective resource management of agribusiness entities are identified. The mechanism of resource potential management of agrarian business subjects which consists of functional, instrumental and methodical blocks is offered. The functional unit is represented by management functions, resources and levels of management (strategic, tactical and operational); instrumental - system-forming elements of the resource potential of agrarian business entities (structure, culture, processes, hierarchy), as well as improvement measures and integration measures; methodological - goals, principles and strategies for managing the resource potential of the agribusiness entity. Conclusions. The developed mechanism for managing the resource potential of agribusiness entities will help increase their level of competitiveness and the development of competitive advantages in a dynamic unstable environment. Its difference from the existing ones is structural features based on the features of intellectualization of the management process, take into account the priority of management principles of economic development in micro-level entities and ways of influencing the management entity on the object of management methodological, instrumental and functional components defining further resource potential in the areas of organizational hierarchy, structure, processes and culture. Keywords: mechanism, resource potential, competitive advantages, agrarian business entities.