Priorities for the development of hospitality industry in Ukraine: case of hotel and restaurant business

Abstract

The purpose of the article is to carry out the analysis of the main statistical characteristics of the functioning and development of temporary accommodation and catering in Ukraine, to generalize problematic aspects, as well as to substantiate the priority directions and tools for the development of this type of economic activity. During the study, the methods of quantitative and qualitative comparison, statistical analysis, and system-structural analysis were used. The results of the analysis of statistical data regarding the functioning and development of the subjects of the hotel and restaurant business in Ukraine, namely, the main indicators of the activity of the subjects in this sector of Ukraine’s economy in 2016-2021, partial indicators of the development of the hotel and restaurant business in Ukraine in 2016-2021, capital investments, financial results, and profitability of enterprises in this industry in Ukraine in 2016-2021 were represented. On this basis, the positive and negative characteristics of the trends in the functioning and development of the hotel and restaurant business in Ukraine are summarized. The priority vectors, directions, and tools for ensuring the development and efficiency of the activities of the subjects in the hospitality industry are justified considering the enterprises of the hotel and restaurant business in Ukraine. The scientific novelty of the obtained results lies in the further development of the scientific toolkit for identifying priorities and means of state policy of industry development. The practical significance of the obtained results is the formation of proposals for authorities to stimulate the development of the hospitality industry in Ukraine. In particular, the following should be the strategic priorities (directions of growth) of state policy in this area: (1) realization of the innovative potential of hospitality industry entities; (2) implementation of marketing innovations, development of Internet marketing and digital communications; (3) innovative technological modernization, implementation of smart technologies; (4) activation of cooperation and business integration processes; (5) implementation of spatial and network development strategies and programs. Keywords: hospitality industry, hotel and restaurant business, accommodation and catering services, tourism, development priorities and means, systemic development