Socialist, Humanist and Well-Designed: The Polish Welfare State at the International Labour Exhibition in Turin, 1961

Abstract

This article examines the Polish exhibit at the International Labour Exhibition in Turin, 1961, which presented Poland as a socialist welfare state. By locating the display within the broader historical context of Cold War competitiveness, the article intends to make two points. Firstly, using written and visual sources, this article explores how the humanistic dimension of the socialist welfare project, which remained largely unmatched by the capitalist West, was visualised and rationalised. Effectively, it proposes reading of social benefits and state subsidised services as a novel subject of cultural diplomacy. Secondly, by indicating the role of designers as significant stakeholders who actively shaped the country's self-imagining abroad, this article advances the scholarship about design diplomacy. It evidences that modern design allowed the exhibition makers to convey both symbolic and material aspects of the welfare state, which had at stake the battle for hearts and minds.