What's new under the sun? A corpus linguistic analysis of the 2022 Italian election campaign themes in party manifestos

Abstract

AbstractIn this article, we introduce an innovative approach to examining campaign themes in Italy, by performing an original corpus linguistic analysis of the party manifestos related to the crucial 2022 election. Through its systematicity and flexibility, our approach allows us to gauge theory-driven propositions using a large amount of so far unexplored textual data. As anticipated, the 2022 Italian party manifestos are characterised by a somewhat balanced configuration of emphasis across a variety of themes, of which some are more controversial and others more widely shared among voters and parties. Further, we also corroborate that parties primarily focus on those themes that historically fit them best, ideologically and in terms of perceived competence. Lastly, salient ‘issues of the day’ are differently emphasised by Italian parties, which particularly avoid devoting considerable attention to the highly sensitive Russian-Ukrainian war.