Name(ing) norms: Mispronunciations and ethnic categories in political talk

Abstract

Abstract This article investigates the situated orientation to and production of social and political norms related to the pronunciation of person names in the context of announcing next speakers during a political meeting. Through a detailed multimodal analysis of naturally occurring interaction, the article discusses how participants to a political party's congress in Sweden treat the chairpersons’ pronunciation of person names as rendering them (non)normative and as relating them to ethnic categories. In associating specific prosodic realizations of person names with ‘(non)Swedish-ness’ and orienting to this as inacceptable, the participants reflexively establish these membership categories as (non)normative and, moreover, as unequal. In this way, the article contributes to our understanding of normative aspects regarding public announcements of next speakers as a turn-taking procedure in political interaction and how names are invoked and established as related to (non)normative ethnic categories by virtue of the formal properties of their production. (Conversation analysis, ethnomethodology, person names, political interaction, turn-taking, ethnicity, prosody)*