The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research-Reference-Cited by-同舟云学术

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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research

Published:2004-06 Issue:2 Volume:44 Page:165-169
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:J. Adv. Res.

Author:

STERN BARBARA B.

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations;Journal of Advertising;2023-09-12

2. Ernest Dichter's fur coat models: Fashioning a therapeutic culture;Journal of the History of the Behavioral Sciences;2022-09-28

3. Fostering Engagement With Health and Housing Innovation: Development of Participant Personas in a Social Housing Cohort;JMIR Public Health and Surveillance;2021-02-16

4. Fostering Engagement With Health and Housing Innovation: Development of Participant Personas in a Social Housing Cohort (Preprint);2020-10-20

5. William A. Shryer, scientific advertising, habits and motivation research;Journal of Historical Research in Marketing;2020-06-01

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