E-COMMERCE CHALLENGES AMONG DIGITAL ENTREPRENEURSHIP STUDENTS, DEPARTMENT OF COMMERCE

Abstract

Digital Entrepreneurship Course (Digital Entrepreneurship) is a common core course that must be taken by Diploma level students at the Department of Commerce, Malaysian Polytechnic. The course offering aims to produce entrepreneurs who are able to conduct business online in line with the development of IR4.0. This study was conducted to identify the challenges faced by Merlimau Polytechnic Digital Entrepreneurship’s students and the differences faced by students based on the duration of business experiences and programme studies. This survey research using a quantitative approach was conducted on 113 students in the Commerce Department, as a sample to answer the questionnaire. The questionnaire has 15 items questions covering three aspects of the study namely technical and knowledge, security, and finance. Research data were collected and analyzed using descriptive statistics and inferential statistics. The results of the study found that the challenge of e-commerce among Digital Entrepreneurship students is at a moderate level between 2.93 to 3.29. The findings of the study also found that there was no significant difference between e-commerce challenges on the duration of business experience p (113) = 0.466 and programme studies with the value of p (113) = 0.594. The effect of offering these courses can polish students' skills to become entrepreneurs and provide experience in facing the challenges of doing business online. It can also be used as a guide to lecturers and curriculum in producing teaching content aligned to the organization's objectives to develop holistic, entrepreneurial, and balanced TVET graduates through dynamic education comply with the industrial revolution (IR4.0).