Small Business Marketing: A Comparative Study of High and Low Success Firms

Author:

Mazzarol Tim1,Ramaseshan B1

Affiliation:

1. Curtin University of Technology

Publisher

Informa UK Limited

Reference12 articles.

1. Beddall Report (1990),Small Business in Australia - Challenges, Problems and Opportunities,Report by the House of Representatives Standing Committee on Industry, Science and Technology, Australian Government Publishing Service, Canberra.

2. Birch, D. (1985),The Job Generation Process,MTT Press, Cambridge MA, 1985.

3. Birch, D. (1987),Job Creation in America: How Our Smallest Companies Put the Most People to Work,The Free Press, New York.

4. Brisoux, J., and Perreault, J. (1988) “Three ways of operating a convenience store: as independent, affiliated to a chain or as a franchise”, Proceedings of the fifth Canadian Conference, International Council for Small Business.

5. Callus, R., Morehead, A., Cully, M. & Buchanan, J. (1991)Industrial Relations at Work: The Australian Workplace Industrial Relations Survey,Commonwealth Department of Industrial Relations, AGPS, Canberra.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How do small business managers make strategic marketing decisions?;European Journal of Marketing;2004-05-01

2. Exploring the relevance of strategic promotion management approach among small independent retailers;International Journal of Retail & Distribution Management;1998-10

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