Can trusted authorities change minds on anti-LGBTQ norms: Evidence from an experiment in Ghana

Author:

Yekple Michael,Mitkov ZlatinORCID

Abstract

Across numerous African societies, a prevalent resistance to LGBTQ rights is evident. While prominent strides have been made on LGBTQ rights in various parts of the world, the African context has witnessed limited progress. Public opinion polls indicate that influential figures have succeeded in altering public sentiment towards LGBTQ rights in Western countries, yet such progress remains elusive in the African context. Mechanisms effective in shifting public attitudes toward embracing LGBTQ rights remain largely unexplored, especially in the African context. In this paper, we consider whether endorsement messages conveyed by trusted authorities possess the potential to foster a shift in attitudes towards embracing LGBTQ rights among a nationally representative sample of respondents in Ghana. Through a factorial experiment, we find that there are varying impacts of messaging from distinct trusted authorities in shaping attitudes toward embracing LGBTQ rights. Notably, pro-LGBTQ messaging from traditional and co-partisan leaders yields modest effects, while messaging from religious leaders exhibits no discernible impact. These findings hold significance for determining strategic focal points in potential endeavors to advance LGBTQ rights within the African context.

Funder

North Carolina State University

Publisher

Public Library of Science (PLoS)

Reference45 articles.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3