The power of emojis: The impact of a leader’s use of positive emojis on members’ creativity during computer-mediated communications

Abstract

The existing literature on emojis offers limited insights on the effects of using emojis in organizational settings, especially in the context of leader–member relationships. The current research examines how a leader’s use of positive emojis can influence members’ creative performance, a critical determinant of an organization’s success and productivity. We find that a leader’s use of positive emojis enhances members’ creativity and that this effect is mediated by a decrease in members’ perception of objectification by the leader. We further find that this impact of a leader’s use of positive emojis on members’ creativity is stronger when members have a higher level of relationship orientation. Contrary to the popular belief that the use of emojis in a work setting is inappropriate, our findings reveal that leaders’ use of emojis has positive impacts on important workplace outcomes. These findings provide important guidelines on how to apply emojis to computer-mediated communications at work by demonstrating the circumstances in which positive consequences of using emojis occur.