Improving management efficiency through the digitization of the economy

Abstract

Issues of development of the digital economy, digitalization of various aspects of socio-economic activity, in general, economics and management at all levels, from the enterprise to public services and public administration, are priority areas of activity. The article formulates the author’s definition of the digital economy, in which it is defined as an institutional system based on advanced digital technologies for generating, processing, storing and transmitting data, the preferential use of information and communication technologies, whose operation is aimed at improving the efficiency and growth of the economy, as well as quality of life of the population. The author analyzed the main breakthrough information (digital) technologies that have an impact on management efficiency at the macro and micro levels. These include the industrial internet of things, blockchain, virtual and augmented reality technology, artificial intelligence. For each of these technologies, the areas (spheres) of its application are presented, as well as factors for improving management efficiency in these areas. In addition, the article reveals the features of modern enterprise management in a digital economy, including flexible enterprise management technologies. In the era of the digital economy, management cannot be applied unchanged, it should be adapted to modern challenges and new philosophy, transform its main functions (goal setting, analysis, planning, organization, motivation and control). And since Russia has just entered the process of digitization of the national economy, many transformational changes are still expected in the coming decade.