Business entities of the digital economy and evaluation problems of the efficiency of their activity

Abstract

The peculiarities of the digital economy enterprises are analyzed, their main advantages and risks are established. Factors and problems of value formation of such enterprises are determined. The criteria for evaluating the efficiency of digital economy enterprises are substantiated, as well as the methods and indicators that should be used for this purpose. The peculiarities of the relations of these enterprises with stakeholders and the need to take them into account when evaluating the results of activities are revealed. A feature of the modern economy is the introduction of digital technologies in all business processes of economic entities, as well as the separation of the entire sector of the economy associated with the creation of products and services using these technologies – enterprises of the digital economy. Resource support for the operation of such enterprises covers mainly intangible factors of production, products have a virtual (digital) nature with a rapid rate of aging, and the activity itself –global dissemination. These and other factors necessitate the development of new or improvement of existing tools for assessing the financial position and performance of enterprises of the digital economy. The purpose of the article is to identify the consequences of digitalization of business processes for businesses, highlight the features of the digital economy, identify problems in assessing the effectiveness of their activities and financial condition, as well as substantiate proposals for their solution based on financial and non-financial indicators. Taking into account the listed features and factors of functioning of enterprises of digital economy the basic criteria of the estimation of a condition and results of their activity are formulated, directions of adaptation of methods of the strategic and marketing analysis are proved and indicators which should be used in the course of realization of these methods are offered. It is established that when identifying and determining the results of the digital economy the impact of the relationship with stakeholders should be taken into account.. Indicators of evaluation of innovative activity and innovative potential of these enterprises are offered, the peculiarities of conducting a financial analysis of their activities taking into account the factors of generating economic benefits are revealed.