Strategic alignment and its role in enhancing Excellence Performance An analytical study of a sample of administrative bodies in some Iraqi universities

Abstract

Strategic alignment is represented in spreading the spirit of agreement, cooperation and friendship among working individuals on the one hand, and working in harmony with customers, partners, colleagues and committees responsible for organizing work on the other hand. The process of achieving alignment in all areas, including the work environment, contributes to eliminating work problems and reducing working hours. More fun and enjoyable, as well as creating calm and stable work impressions and atmosphere. On the contrary, the lack of strategic alignment would affect the work environment and cause a decline in experiences, which is accompanied by impressions and feelings against the development and achievement of the organization’s goals. This is why strategic alignment is considered one of the important topics in the strategic thought of business organizations. Through it, organizations can have the ability to achieve their strategic goals. Comprehensive strategic alignment ensures that all departments of the organization and its employees work together to achieve the stated goals. Based on the above, our current research addressed the independent variable represented by strategic alignment and the dependent variable represented by Excellence Performance. The research was applied to a sample of administrative leaders in some selected Iraqi universities. The research aimed to determine the nature and type of influential relationships between strategic alignment and Excellence Performance. In the researched universities. One of the most prominent conclusions reached by the research is that the strategic alignment in the work environment expresses the principle of pleasure, which makes working individuals feel comfortable and perform the tasks assigned to them with great fluency, and thus reflects on the strength of performance at work and excellence in it.