Sosyal Medya Bağımlılığı ve Materyalist Kişilik Tipi İlişkisinde, Kişisel Göreli Yoksunluk ve Sürekli Kaygı Faktörlerinin Aracılık Rollerinin Analizi

Abstract

In the study, the relationship between social media addiction, personal relative deprivation perception, trait anxiety and materialistic personality type was examined. The significant role of the anxiety factor indicates that the materialistic personality type develops in accordance with the terror management theory; the meaningless role of this factor will support that belonging and social acceptance-exculsion concepts are determinative in the relationship between social media use and materialistic personality. As a result of the analyzes (N=309), it is determined that the trait anxiety factor did not play a mediating role in the relationship between social media addiction and materialistic personality type, while the personal relative deprivation perception played a full mediator role. When the correlation of the materialistic personality type with the statements related to belongings was examined, it was determined that the materialist personality type did not create a significant correlation with the perception of social loneliness, but with the perception of unhappiness in romantic relationships. Therefore, it has been accepted that the effect of social media addiction on the materialistic personality type develops entirely through the perception of personal relative deprivation and in relation to the dissatisfaction experienced in romantic relationships.