The Scope and Legal Implications of Tracking Technologies on Hospital Websites

Author:

McCoy Matthew S.12,Friedman Ari B.12,Hoffman Allison K.23

Affiliation:

1. Perelman School of Medicine, University of Pennsylvania, Philadelphia

2. Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia

3. Carey Law School, University of Pennsylvania, Philadelphia

Abstract

This Viewpoint analyzes the scope and legal implications of tracking on hospital websites, including potential HIPAA and state privacy law violations, and suggests that hospitals limit such tracking.

Publisher

American Medical Association (AMA)

Subject

General Medicine

Reference7 articles.

1. Prevalence of third-party data tracking by US hospital websites.;Niforatos;JAMA Netw Open,2021

2. Widespread third-party tracking on hospital websites poses privacy risks for patients and legal liability for hospitals.;Friedman;Health Aff (Millwood),2023

3. Privacy implications of health information seeking on the web.;Libert;Commun ACM,2015

4. Feathers? T, Fondrie-Teitler? S, Waller? A, Mattu? S. Facebook is receiving sensitive medical information from hospital websites. The Markup. June 16, 2022. Accessed March 18, 2023. https://themarkup.org/pixel-hunt/2022/06/16/facebook-is-receiving-sensitive-medical-information-from-hospital-websites

5. Department of Health and Human Services. Use of online tracking technologies by HIPAA covered entities and business associates. Published November 18, 2022. Updated December 1, 2022. Accessed March 18, 2023. https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/hipaa-online-tracking/index.html

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