Tourist revisit intention: A focus on perceived service quality, place attachment, and tourist intimacy

Author:

Zheng Haiyang1,Ahmad Muhammad2,Khan Ali Junaid3,Hanif Nadia4,Chaudhry Iffat Sabir5

Affiliation:

1. Humanities Education Centre, Henan Institute of Technology, Xinxiang, Henan, People's Republic of China

2. Department of Management and Administrative Sciences, University of Narowal, Pakistan

3. Institute of Business, Management, and Administrative Sciences, The Islamia University of Bahawalpur, Pakistan

4. UE Business School, Division of Management and Administrative Science, University of Education, Pakistan

5. College of Business, Al Ain University, United Arab Emirates

Abstract

The purpose of this paper was to investigate the role of perceived service quality and place attachment in developing place intimacy and revisit intention among foreign tourists visiting Pakistan, by adopting the stimulus–organism–response model. A survey-based, cross-sectional research design was used to collect data from 329 foreign tourists visiting Pakistan. The data were analyzed using SmartPLS. Results supported the conceptualized model and showed there were significant relationships among perceived service quality, place attachment, and tourist revisit intention. Further, there was a significant mediating effect of tourist intimacy in the relationships between service quality and tourist revisit intention, and between place attachment and tourist revisit intention. The findings have vital implications for the tourism industry and for regulatory agencies seeking to boost tourism.

Publisher

Scientific Journal Publishers Ltd

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