Research of approaches to segmentation of wealthy consumers in banking market
Author:
Publisher
Grebennikov Publishing House
Subject
General Medicine
Reference12 articles.
1. Russian market of private banking services: research, analysis, strategies
2. Market segmentation in the banking industry of Iran based on customer expected benefits;Aghaei;Research Journal of Recent Sciences,2021
3. Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market;Bassi;International Journal of Market Research,2015
4. Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm international;Bruwer;European Journal of Marketing,2017
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