Impact of Knowledge Management Processes on Competitive Advantage: The Case of Multimedia Super Corridor (MSC) Companies in Malaysia

Abstract

This study examines the effect of knowledge management (KM) processes, specifically knowledge acquisition, conversion, application, and protection, on competitive advantage (CA) within Malaysian Multimedia Super Corridor (MSC) companies. Using a pre-tested survey questionnaire, data was collected from 122 MSC companies. The collected data was analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Path analyses results revealed significant and positive associations with CA exclusively for knowledge conversion and application, highlighting the critical role of these KM processes in shaping CA. This study contributes to the KM literature by providing empirical evidence on the impacts of individual KM process capabilities on CA. Practically, this study offers practical insights for industry practitioners, guiding them in the strategic enhancement and sustenance of CA through effective KM processes tailored to the MSC context.