An Optimization System for Search Engine Marketing: Keyword Efficiency Analysis and Bidding Optimization-Reference-Cited by-同舟云学术

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An Optimization System for Search Engine Marketing: Keyword Efficiency Analysis and Bidding Optimization

Published:2022-12-15 Issue:6 Volume:48 Page:584-594
ISSN:1225-0988
Container-title:Journal of the Korean Institute of Industrial Engineers
language:en
Short-container-title:JKIIE

Author:

Kim Jiwon,Hahm Bogak,Lee Hyuneui,Choi Jiwoong

Publisher

Korean Institute of Industrial Engineers

Subject

General Medicine

Reference18 articles.

1. Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions

2. Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis

3. Measuring the efficiency of decision making units

4. Optimal Keyword Bids in Search-Based Advertising with Stochastic Advertisement Positions

5. DEA models for ratio data: Convexity consideration

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1. SEO vs. UX in Web Design;International Journal of Software Science and Computational Intelligence;2024-04-24

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