TRENDS IN EXPANDING THE GEOGRAPHY OF TRADE AND ECONOMIC ACTIVITY AS THE BASIS OF TECHNOLOGICAL SOVEREIGNTY

Abstract

Bringing business (products or services) to international markets reveals the potential for revenue and profit growth of companies. Statistical data confirm the fact that in modern conditions, the level of involvement in the export activities of Russian small and medium-sized businesses is insignificant. This is often due to the lack of experience and knowledge on the basics of foreign economic activity among owners and business leaders. Entrepreneurs, even successfully developing their business in the Russian market, as a rule, have little idea of the criteria for choosing a country for export, the procedure for selecting a foreign partner, the specifics of all procedures for bringing business to international markets. The Russian government is taking significant steps to support business in this direction. Today, thanks to the improvement of legislation, as well as consulting and marketing support from the state, the procedures for entering the international markets of domestic producers have been significantly simplified. Taking into account the analysis of indicators characterizing global trends in foreign trade activity, the article offers various methodological approaches to determining the geography of trade and economic activity in the conditions of the formation of Russian business.