Short food supply chains – a growing movement. The case study of the Viseu Dão Lafões Region

Abstract

Abstract In spite of the increasing attention being paid to short food supply chains (SFSCs), research in the area is still scarce, particularly in Portugal. Thus, based on a case study in Viseu Dão Lafões Region (VDLR), we intend to identify and discuss (emphasizing potentialities and constraints) the movement of SFSCs in the region. This case study is based on document analysis and interviews with agrifood baskets’ promotors. On the one hand, the results show the wide variety of SFSCs that exist in the region and the emergence of new forms of SFSCs like the agrifood baskets. On the other hand, the empirical research also emphasizes the environmental, economic, and sociocultural benefits of SFSCs that will have a positive impact on the well-being of producers, consumers, and/or on the whole region. However, the interviews have also exposed a (certain) limitation in terms of communication and marketing that may constraint these initiatives. From a practical point of view, it became clear that producers must do their best to develop their communication and marketing strategies; from a political point of view, local authorities should provide the necessary assistance to help implement training programmes and develop suitable communication and marketing skills.