The power of memes: personification as a marker of psychological distance in memes about the war in Ukraine

Author:

Laineste Liisi12ORCID,Fiadotava Anastasiya1,Troitskiy Sergey1,Castañar Guillem2

Affiliation:

1. 153925 Estonian Literary Museum , Tartu , Estonia

2. University of Tartu , Tartu , Estonia

Abstract

Abstract Memes offer responsive acute commentary on controversial societal matters, providing non-violent and democratic spaces of discussion for conflicts. The paper studies memes on the war in Ukraine that spread in Eastern (Russia, Estonia, Belarus) and Western Europe (Spain). We analyze who are the main actors/characters that personify the war in the memes in these countries, how these characters are represented in memes, and what are the global and local aspects of their portrayal. Personification is seen as a marker for psychological distance of the meme-makers and sharers to the conflict.

Funder

The Centre of Excellence of Estonian Studies

Source documents in the cultural process: Estonian materials in the collections and databases of the Estonian Literary Museum

Narrative and belief aspects of folklore studies

Publisher

Walter de Gruyter GmbH

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