Affiliation:
1. Media Studies , CHRIST (Deemed to be University) , Bangalore , Karnataka , India
Abstract
Abstract
Memes have now become a common medium of communication. There are multiple ways memes are considered in academia. Semiotics offers information on how the media and modes that memes consist of can be interpreted and how the characteristics of semiotic resources apply to memes. Drawing from a pool of memes collected during the Kerala assembly election in 2021, this research argues that certain memes need to be categorised as multimodal ensemble. Different modalities play different roles meaning construction, and they also collaborate with each other for a uniform purpose. By comparing existing memes defined in academia and multiple methodologies to analyse memes, the paper puts forth a framework to analyse memes.
Subject
Linguistics and Language,Communication
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