Scrutiny on colour psychology by utilising colour wheel to determine its effect on gen Z for website design

Abstract

A good website can have a significant impact on the e-commerce business. As a result, variables that improve an e-commerce website must be considered. The colour of a website is a crucial factor that has a direct impact on influencing people minds. Many studies have been conducted to better understand how colour is used in various fields to reap the benefits. In this study, the major purpose is to explore key colours and their impact on the website design to identify how colour affects generation z in an e-commerce website. Primary and secondary colours are examined in the analysis. A questionnaire will be created, and an online survey of Generation Z will be conducted. The collected data may be analysed to determine the most affecting colours for website design among generation Z, as well as the likability of various colours among generation Z. This knowledge will aid in making better colour choices for Generation Z in terms of website design and marketing.