The Intermediate Effect of Corporate Reputation On The Relationship Of Organizational Pride With Emotional Burnout And Cynicism

Abstract

In this study, the relations between organizational pride and emotional burnout, cynicism and corporate reputation and the mediating effect of corporate reputation (prestige) on these relations are examined. Questionnaires were distributed to 513 teachers across Turkey with the snowball sampling method to examine the relationship between the variables that are the subject of the study. In the analysis of the data, the estimation of the structural equation model with the partial least squares method (PLS-SEM) Smart PLS 3 software was used. According to the research results, between teachers’ perceptions of organizational pride and their emotional burnout and organizational cynicism; a significant and negative relationship was found between their perceptions of corporate reputation (prestige) and their emotional burnout and organizational cynicism. In addition, while a significant and positive relationship was obtained between teachers’ perceptions of organizational pride and their perceptions of corporate reputation (prestige), a mediating effect of corporate reputation (prestige) was found in the negative relationship between organizational pride perceptions and emotional burnout. Again, the mediation effect of corporate reputation (prestige) was revealed in the relationship between organizational pride perceptions and organizational cynicism. According to these findings, various recommendations were made at the end of the study.