From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing-Reference-Cited by-同舟云学术

From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing

Published:2024-02-13 Issue:2 Volume:45 Page:153-181
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Hashemian Farid¹,Maleki Negar²^ORCID,Zeinali Yasser³^ORCID

Affiliation:

1. Industrial Engineering Department, University of Arkansas, Fayetteville, AR, USA

2. School of Information Systems and Management, Muma College of Business, University of South Florida, Tampa, FL, USA

3. Department of Accounting and Business Analytics, Alberta School of Business, University of Alberta, Edmonton, Canada

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332969.2024.2313873

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5. A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

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