Understanding entrepreneurial decision-making by objectivizing subtle cues

Author:

Nandram Sharda S.1,Mourmont Gaëtan2,Norlyk Smith Eva3,Heaton Dennis P.4,Bindlish Puneet K.5

Affiliation:

1. Center for Entrepreneurship and Stewardship, Nyenrode Business University, BG Breukelen, The Netherlands

2. Management of Information Systems, IESEG School of Management, Vancouver, BC, Canada

3. Independent Researcher, USA

4. College of Business, Maharishi University of Management, Fairfield, Iowa, USA

5. Fellow Program in Management, Organizational Behavior, Management Development Institute, India

Abstract

We propose a theory for entrepreneurial decision-making based on classic grounded theory covering data of a total of 42 entrepreneurs. Objectivizing subtle cues, refers to “the process of discovering, following and making use of internal and external subtle cues (conscious emotions, thoughts, perceptions and information).” This paper presents a redefinition, re-contextualization and reconceptualization of entrepreneurial decision-making, intuition, and intuiting processes. It also examines subtle cues as expressions of the inner-world dimension of spirituality. It encompasses both rational and intuitive processes. By developing the concept of objectivizing subtle cues, we show that (expert) intuition is not the only type of intuition that entrepreneurs use, that cues can be triggered internally as well as externally, and that this type of intuition can be used even if the environment is unstable. Furthermore, objectivization of subtle cues is not necessarily part of quick decision-making, and entrepreneurs can be nonconscious and conscious about these cues.

Publisher

International Association of Management Spirituality & Religion

Subject

Organizational Behavior and Human Resource Management,Religious studies

Reference121 articles.

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3. Spirituality Led Ethical Decision Making with Yogic Yamas and Niyamas;Journal of Management, Spirituality & Religion;2022-05-01

4. Searching for Spiritual Intuition in Management;J MANAG SPIRITUAL RE;2021

5. EXPLORING THE ENTREPRENEURIAL PROFILE, COMPETENCIES, INTENTIONS AND ATTITUDES;Journal of Management and Business Education;2021-06-27

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