Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach

Author:

Mahdiraji Hannan Amoozad1,Kazimieras Zavadskas Edmundas2,Kazeminia Aliakbar3,Abbasi Kamardi AliAsghar4

Affiliation:

1. Faculty of Management, University of Tehran, Tehran, Iran;

2. Vilnius Gediminas Technikos University, Vilnius, Lithuania;

3. Kish International Campus, University of Tehran, Kish, Iran;

4. Faculty of Management, University of Tehran, Tehran, Iran

Publisher

Informa UK Limited

Subject

Economics and Econometrics

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