Unpacking Generation Z tourists’ motivation for intangible cultural heritage tourism
Author:
Affiliation:
1. Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, People’s Republic of China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02508281.2024.2383819
Reference32 articles.
1. The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity
2. Because I believe in it: examining intrinsic and extrinsic motivations for sustainability in festivals through self-determination theory
3. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
4. An empirical study on cultural identity measurement and its influence mechanism among heritage tourists;Fu Y.;Frontiers in Psychology,2023
5. A new criterion for assessing discriminant validity in variance-based structural equation modeling
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