Tracing emotional responses to nature-based tourism commercials and tagging individual sequences
Author:
Affiliation:
1. School of Sustainability, Governance, and Methods, Modul University Vienna, Vienna, Austria
2. Department of Communication, FH Wien der WKW University of Applied Sciences for Management & Communications, Vienna, Austria
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02508281.2024.2312348
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4. A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
5. Facebook Pages Content, Does it Really Matter? Consumers’ Responses to Luxury Hotel Posts with Emotional and Informational Content
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