Information-sharing strategy and manufacturer encroachment under advertising investment in gray markets
Author:
Affiliation:
1. School of Management, Guangdong University of Technology, Guangzhou, China
2. Department of Systems Engineering and Engineering Management, City University of Hong Kong, Kowloon Tong, Hong Kong
Publisher
Informa UK Limited
Subject
Computer Science Applications,Information Systems,Signal Processing
Link
https://www.tandfonline.com/doi/pdf/10.1080/03155986.2023.2176685
Reference34 articles.
1. Supply Chain Coordination in the Presence of Gray Markets and Strategic Consumers
2. Parallel Imports: Challenges from Unauthorized Distribution Channels
3. When Gray is Good: Gray Markets and Market-Creating Investments
4. Chapter 28 The Economic Analysis of Advertising
5. Free riding in a multi-channel supply chain
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