Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction

Author:

Alam Mohammad Nurul1ORCID,Turi Jamshid Ali2,Bhuiyan Abul Bashar3,Kharusi Sami Al4,Oyenuga Michael5,Zulkifli Norhayah3,Iqbal Juman6ORCID

Affiliation:

1. Department of Management, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia

2. Department of Management, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia

3. Faculty of Business and Accountancy (FBA), University Selangor (Unisel), Shah Alam, Malaysia

4. Economics and Finance Department, College of Economics and Political Science, Sultan Qaboos University, Seeb, Oman

5. School of Business, Department of Marketing, Woxsen University, Hyderabad, India

6. Paari School of Business, SRM University, Amaravati, India

Publisher

Informa UK Limited

Reference77 articles.

1. Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks

2. The effect of perception of use, ease, security and confidentiality to use e-filing (Study in the Tax Office Pratama Raba Bima);Aryani R. A. I.;International Journal of Scientific Research and Management,,2018

3. E-banking users’ behaviour: e-service quality, attitude, and customer satisfaction

4. Development and Test of a Theory of Technological Learning and Usage

5. Why customers have the intention to reuse food delivery apps: evidence from China

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