Becoming familiar with eternal anonymity: how sperm banks use relationship marketing strategy
Author:
Affiliation:
1. Department of Economics and Business Administration, Ariel University, Ariel, Israel
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2014.935938
Reference76 articles.
1. What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs
2. Selling Genes, Selling Gender: Egg Agencies, Sperm Banks, and the Medical Market in Genetic Material
3. Sex Cells
4. Consumer Culture Theory (CCT): Twenty Years of Research
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