Social and personal values in advertising: evidence from food advertising in South Korea-Reference-Cited by-同舟云学术

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Social and personal values in advertising: evidence from food advertising in South Korea

Published:2020-04-02 Issue:2 Volume:50 Page:174-200
ISSN:0020-8825
Container-title:International Studies of Management & Organization
language:en
Short-container-title:International Studies of Management & Organization

Author:

Gauthier Caroline¹²^ORCID,Fornerino Marianela³,Werle Carolina O. C.³,Jolibert Alain⁴,Lee Min Seong³,Sego Trina⁵

Affiliation:

1. Department Management of Technology and Strategy, Grenoble Ecole de Management, Grenoble Université Alpes, Grenoble, France;

2. CERGAM, Université Aix-Marseille, Marseille, France;

3. Department of Marketing, Grenoble Ecole de Management, Grenoble Université Alpes, Grenoble, France;

4. INSEEC Business School, Bordeaux, France;

5. Boise State University, Boise, Idaho, USA

Publisher

Informa UK Limited

Subject

Strategy and Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00208825.2020.1758422

Reference79 articles.

1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

2. Culture and web communications

3. A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea

4. The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products

5. The Dual Route to Value Change: Individual Processes and Cultural Moderators

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1. Does labor force diversity really matter for entrepreneurship?: Exploring the South Korean case;International Entrepreneurship and Management Journal;2024-02-26

2. Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap;European Journal of Marketing;2022-04-04

3. Confucianism in China’s Nationally Oriented Advertising Text;Nauchnyi dialog;2021-08-24

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