An examination of women’s sport sponsorship: a case study of female Australian Rules football
Author:
Affiliation:
1. School of Business and Law, Edith Cowan University, Perth, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1668463
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1. Modeling corporate identity: a concept explication and theoretical explanation
2. Snowboarding
3. Disrupting Dominant Discourses: #HERESPROOF of Interest in Women's Sports
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