Extending the theory of metaphor in marketing: The case of the art gallery
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2012.715090
Reference101 articles.
1. Dimensions of Brand Personality
2. Museology Interrupted
3. Exploring the intelligent art installation as a space for expansion of the conscious mind
4. Morphological Productivity
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