Poetic meditation: (re)presenting the mystery of the field
Author:
Affiliation:
1. Department of Marketing, University of Birmingham, Birmingham, UK
2. Department of Marketing, Kedge Business School, Bordeaux, France
Funder
Fondo de Fomento al Desarrollo Científico y Tecnológico
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2112611
Reference44 articles.
1. DARING CONSUMER-ORIENTED ETHNOGRAPHY
2. See finish! Scunnered!! A vernacular critique of hierarchies of knowledge in marketing
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4. Consumer culture theory (re)visits actor–network theory
5. Seeing More and Seeing Differently: Sensemaking, Mindfulness, and the Workarts
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