Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies-Reference-Cited by-同舟云学术

Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies

Published:2021-02-15 Issue:2 Volume:12 Page:146-160
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Kaur Harsandaldeep¹^ORCID,Anand Sahiba¹

Affiliation:

1. University School of Financial Studies, Guru Nanak Dev University, Amritsar, India

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2020.1856705

Reference65 articles.

1. Alexandera, L. C. Y. (2014). The study of fashion consciousness of the millennial generation in the luxury fashion market (Unpublished Master Thesis). Institute of Textile and Clothing, The Hong Kong Polytechnic University.

2. Fashion self-congruity: scale development and validation

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Arminen, L. (2017). Motivational factors influencing Millennials to purchase and consume luxury products- The influence of actual and ideal self-congruity on brand attitude (Unpublished Master Thesis). Norwegian School of Economics.

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