From live streamer to viewer: exploring travel live streamer persuasive linguistic styles and their impacts on travel intentions
Author:
Affiliation:
1. School of Management and Marketing, Curtin University, Perth, Australia
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2294071
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4. A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
5. Language Use and Persuasion: Multiple Roles for Linguistic Styles
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