The Influence of Innovativeness on On-Site Smartphone Use Among American Travelers: Implications for Context-Based Push Marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Reference63 articles.
1. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology
2. The roles of personal innovativeness and push vs pull delivery methods in travel‐oriented location‐based marketing services
3. Developing a context-aware electronic tourist guide
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