Applying experiential marketing in selling tourism dreams
Author:
Affiliation:
1. Griffith Institute of Tourism, Griffith University, Parklands Dr, Southport QLD 4215, Gold Coast, Australia
2. Griffith Aviation and Griffith Institute for Tourism (GIFT), Griffith University, Nathan, Australia
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2018.1526158
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