Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis
Author:
Affiliation:
1. School of Media and Journalism, University of North Carolina at Chapel Hill
2. Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill
3. Hubbard School of Journalism and Mass Communication, University of Minnesota
Funder
National Institutes of Health
U.S. Food and Drug Administration
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2018.1547675
Reference30 articles.
1. UNC Perceived Message Effectiveness: Validation of a Brief Scale
2. Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics
3. Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness
4. An Examination of Adolescent Recall of Anti-Smoking Messages: Attitudes, Message Type, and Message Perceptions
5. Why Do Smokers Talk About Antismoking Campaigns? Predictors of the Occurrence and Content of Campaign-Generated Conversations
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