Power Distance, Uncertainty Avoidance, and the Effects of Source Credibility on Health Risk Message Compliance
Author:
Affiliation:
1. Marketing Department, University of Antwerp
2. Marketing Department, Ghent University
3. Antwerp Management School, Marketing Department, University of Antwerp
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2016.1266573
Reference40 articles.
1. When expertise backfires: Contrast and assimilation effects in persuasion
2. Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
3. The Impact of Vulnerability to and Severity of a Health Risk on Processing and Acceptance of Fear-Arousing Communications: A Meta-Analysis
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