Parasocial Interaction and Identification: Social Change Processes for Effective Health Interventions
Author:
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2010.496830
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1. Identification as a mediator of celebrity effects
2. Marketing AIDS Prevention: The Differential Impact Hypothesis Versus Identification Effects
3. Steve Irwin's Influence on Wildlife Conservation
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