#Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising-Reference-Cited by-同舟云学术

#Sponsored: Understanding the Boundary Conditions of Resistance Coping Activation in Influencer Advertising

Published:2023-04-03 Issue:2 Volume:23 Page:128-148
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Pergelova Albena¹,Hachey Alysha²

Affiliation:

1. MacEwan University, Edmonton, Alberta, Canada

2. University of Hawaii, Honolulu, Hawaii, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2196549

Reference67 articles.

1. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

2. Sponsorship Disclosures of Native Advertising: Clarity and Prominence

3. Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

4. Beck, M. 2015. “FTC Puts Social Media Marketers on Notice with Updated Disclosure Guidelines – Marketing Land.” Retrieved from https://marketingland.com/ftc-puts-social-media-marketers-on-notice-with-updated-disclosure-guidelines-132017.

5. The effects of the standardized instagram disclosure for micro- and meso-influencers

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