Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach-Reference-Cited by-同舟云学术

Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach

Author:

Hayes Jameson L.¹^ORCID,Britt Brian C.¹^ORCID,Applequist Janelle²^ORCID,Ramirez Artemio²,Hill Jayme³

Affiliation:

1. Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA;

2. Zimmerman School of Advertising and Mass Communication, University of South Florida, Tampa, Florida, USA;

3. Diamond Media Solutions, Tarpon Springs, Florida, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

Reference66 articles.

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